Pay Per Click (PPC) Marketing

If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.

PPC stands for pay-per-click, a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.

PPC advertising is still one of the most effective strategies available to any online marketer. Not only can these ads target specific populations of consumers, but they are also cost-effective. PPC can have a very positive impact on most businesses and brands.

Why Invest in our PPC Marketing Services?

PPC Contributes To Business Goals

This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale. Nearly any type of conversion goal can be tracked. PPC is a powerful tool for aligning website traffic drivers to end-goals.

Quick Entry

You have the advantage of targeting people outside of those who are already aware of your brand, and you aren’t limited to your existing followers or customer lists. PPC lets you quickly cast a wide net to find new prospects and customers.

PPC Works Well With Other Marketing Channels

PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience. The performance data of impressions, clicks, and conversions from Google Ads can provide great insight and direction on where to prioritize SEO efforts. Google Ads re-marketing is a great avenue to keep site visitors engaged, regardless of how they found your site.

PPC Is Measurable & Trackable

A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track. You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals). There’s no mystery to your PPC performance. Stats are readily available and show how your campaigns are performing and what kind of traffic they are driving for your budget.

You’re In Control

With PPC, you have control over a wide range of options for how you reach potential customers. This starts with the keywords you choose to target and how restrictive you want to be. You also have a lot of budget flexibility.

Incredible Targeting Options

With PPC, you can take a multi-layered approach in Google to test and ensure full coverage across the network that can gain brand exposure. This ranges from targeting keywords through text ads, to running ads through re-marketing based on their past behaviors, or focusing on specific audience demographics on the display network. By testing and trying out a mix, you can ensure you’re getting as many impressions as possible while staying targeted to the personas in your prospective audience.

Our PPC Marketing Strategy:

PPC Management is never set-and-forget. We take a personalize approach in every campaign.

Extensive PPC Research

PPC campaign success comes from understanding your business and your goals. From this discovery process, we will have a clear vision as we conduct informed research. We then work to explore the key aspects of your industry. This includes identifying the important nuances of search behavior, keywords and modifiers, audience preferences, ad messaging, competitive implications, and more.

Mobile Ad Strategies

The Ecommerce shopping experience changes from desktop to mobile, so your ad strategies must follow suit. With the mobile user in mind, we’ll develop highly targeted lightweight ads that cater to the mobile experience – fast loading, highly engaging, and targeted through day-parting, audience affinity and even type of device used. Most importantly, the mobile ads will be engaging with offers that are easy to claim.

Bid Management

Bid management is a crucial piece of PPC advertising. We employ the optimal blend of manual bid management, machine learning, and efficiency tools to ensure we stay on course as we drive toward exceeding your goals.

A/B Testing

Ad copy, call to action, targeting and destination pages are constantly reworked based on campaign performance until we find the best combination delivering optimal sales, conversions, and the highest quality scores to reduce cost.

Why Choose Us For Your PPC Marketing Project?

 

  • We work transparently and with integrity.
  • Highly competitive rates.
  • Guaranteed timeline and monthly deliverables.
  • We have over 15 years in SEO services.
  • We follow through on what we promise and are always available.
  • We regularly report your complete project status to keep you fully updated.
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