PPC stands for pay-per-click, a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
PPC advertising is still one of the most effective strategies available to any online marketer. Not only can these ads target specific populations of consumers, but they are also cost-effective. PPC can have a very positive impact on most businesses and brands.