Increase Web Traffic
If you’re not taking advantage of local SEO, then you are not showing up in the local search results for your geographic area. This means you’ll probably get passed over unless the mobile user happens to scroll to the third page or beyond of search results to see you. If you show up at the top in searches, you’ll have more people clicking on your website link to see everything you’ve got to offer.
Gain Repeat Customers
Some of your customers are going to be people who are visiting the area from far away, and only need one product or service from your store while there. Local SEO can help capture these types of shoppers thanks to mobile searches. However, once a local customer knows you’re there and you provide a positive experience for them the first time they call or visit your business, they’re more likely to come back and build a long-term business relationship.
Show Up In Google’s 3-Pack
The 3-pack from Google means that the first three listings that best match your search are displayed. You can experiment with this by typing in something your business specializes in, and see if it ranks in the top three slots. This was a change from the previous 7-pack, and the change was driven by trying to fit results more easily onto mobile devices.Not only will users see your business first when they do a local search, but they can also more easily click on your website, find your contact info or determine when you’re open.
Gain Customers Ready To Buy
While many customers go online first to research products and services for a future purchase, many perform a search because they’re ready to buy something. In fact, 24 percent of people use Google right when they’re ready to spend money. That means their mind is already made up for want they want and it’s a matter of showing up in a local search first to convert that sale.