We Are Usually Asked About

What is SEO?

Search Engine Optimization(SEO) is the practice of ranking a website on the search engines to increase its visibility when users search for relevant keywords and queries.

As you can increase the ranking of a site across a range of keywords, you will begin to see an increase in the organic traffic that it receives. Organic traffic is that which comes from Google’s natural listings, rather than paid ads.

Does My Business Need SEO?

Contact us and we will assist you in turning your specific needs and requirements into technical specifications for your business.

Organic search is responsible for approximately 53% of total internet traffic.  If you are not doing SEO, your competitors are getting your business.

If you’re able to rank your website at the top of the search engines for your keywords, you’ll benefit from a steady stream of traffic that you’ll enjoy 24/7.

How Does SEO Work?

Google uses over 200 ranking factors, and these allow the search engine’s algorithms to rank websites based upon the relevancy and authority of their pages.

Essentially, Google is striving to recommend the most relevant answer from the most trustworthy source in the most appropriate format for its user.

To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source.

This not only includes “on-page” optimization but “off-page” optimization SEO which can include high-quality backlinks, video SEO, article/blogging syndication and more.

Why Isn't My Website Ranking on Google?

Your website may not be ranking due to the following reasons:

  • Your site is new and hasn’t built up sufficient authority to rank for competitive search queries. You can’t launch a website and expect to rank for your target queries overnight; you need to demonstrate that you deserve to rank.
  • Your content doesn’t match the user’s intent or lacks in-depth analysis or quality compared to the pages that rank for the queries you’re looking at. You need to ensure that the pages you serve are at least as good as, ideally better than, what’s already ranking.
  • You are lacking quality backlinks and/or presence on other platforms such as YouTube all of which can boost your SEO keyword rankings.

How Long Does It Take To Rank on Google?

This depends on several factors but the bottom line is that It takes time for a website to perform organically as Google ranks relevant sites that have built up authority.

Depending on the level of resources you allocate to your strategy, your competition, it can take somewhere between 6 months and one year.

It might only take a few months to rank for a local term (e.g., electrician in [location]), whereas it could take years to rank a new website for, let’s say, the term “cameras.”

Should I Do SEO, Run PPC Ads, or Both?

Ideally, a business should be using multiple strategies for internet traffic which would include both SEO and PPC campaigns.  However budget is always a concern so it is essential that SEO is at least the main strategy and if budget allows, a small but targeted PPC campaign.

Does Social Media Help To Increase My Website's Rank?

Social Media does not directly contribute to your SEO rankings however what it does is increase your brand exposure.  When more people see and share your website content throughout social media, it creates more brand exposure for you to your target market. Ultimately, this means more traffic to your website and more leads/sales.

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